Some people will bloom a soap for nothing more than releasing the fragrance while they prep. My latest T&H Apsley puck came with a divot on top, presumably for this purpose. Just don't toss out that bit of water if you were to bloom is all.Agreed.
Blooming is used as a method for people who don't know how to load a triple milled puck properly. The same as adding glycerine or cream to a soap to make it work. A lather product should be able to stand on its own, if it can't, it's not worth using.
This is the method I use for most all my harder pucks. There are a lot of pucks which are of the Hard variety, I've really only seen MWF described as problematic.The thing with #63 is it is an extremely hard soap, hard like a rock. That means it takes either a stiff brush such as a larger boar, or a longer length of time to get enough soap.
It may be easier to lather if you can remove the soap from the tin and hold it in one hand. That way, you won't be constrained by the size of the container. Just use the tin for storage.
My favorite brush for #63 is a larger boar such as the Omega 49.
I was going to recommend using a proper Synthetic until you get the lather working, something along the lines of a RR Bruce or Simpson T3. Just dip the tips and load - squeeze out and repeat if using a larger bowl. Add water along the way and you should be golden.I started out using PdP with my regular, go to badger brushes (Paladin, Simpson) and couldn't get it dialed in. I was discouraged as I don't normally have issues with soaps. I tried a couple boars (Semogue), using various methods, no luck.
Finally, I gave some inexpensive synthetics (RR) a try and they just clicked. It took a bit of adjustment in terms of loading with an almost dry brush, but it just worked for me. I know others have conquered PdP 63 with badgers, so know it was my own user error. That said, once I got it dialed in with a $15 synthetic, I enjoyed my shaves and have used that brush for almost an entire year now and started to look at adding a couple more synthetics to my brush rotation.
Personally, I just can't get on with the feel of a Synth while face lathering, but I cannot dispute their ability to create lather in a bowl.