Can I join the Cult? When I recieved my first stick of Arko last week I hated the smell. Once I put it into a container it toned down. Once lathered OMG, smelled like lemon Ivory soap! I prefer tallow vs veg and my first shave made me a believer. Pairs super with 4711 EDC. Performance was great at a 10th of the cost of my other cheaper soaps. Lather it before you make a decision about the smell. I was about throw it out, glad I didn't!