Was it ever “popular?” I don’t know why but i feel like he seems to be venerated in everything i read about him but his method seems so complicated that i can’t imagine it had many adherents. Hence my inquiries into how he may have influenced things (preshaves, etc).
Look at the forum in 2014 and see how popular his clownery was or wasn't (hint: wasn't). This at a time when he is self-defining his gotta use my towel cuz my brush isn't good enough anymore method as the definition of "American Wet Shaving". Ridiculous. Did Proraso etc see that his videos got 5,000 hits and decide they needed to rush out preshaves...errr no they didn't (Proraso already was doing preshave AFAIK).
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