I put my semi-annual order in to Bullgoose the other day and a package of goodies showed up on Saturday. Included in this package was some Proraso Sensitive pre-shave cream and Cella Cema da Barba. I decided to try these based on the glowing reviews here, especially those of our man on the ground: Marco. I couldn't wait for my Sunday night shave time (usually after the wife and kids are in bed so I can relax). After hopping out of the showerI wet down my face and masaged in some Proraso Sensitive pre-shave cream. Woah! This stuff felt invigorating (esp. for something without menthol in it). Great smell, and it felt like it was helping my skin and whiskers. Let that sit while I soaked my brush and put a new Derby blade in my Merkur. Squeezed out my brush and started loading it with Cella. WOW! Holy Lather! When I started to face lather it just exploded. Rich, dense, moisturizing and slick. Until this time Tabac was the be-all/end-all for me but the Cella blew it away on all levels except scent - I enjoy the Tabac scent more. The Cella is by no means unpleasant, I just like the old-time barber shop smell of Tabac more than the old-time barber shop smell of Cella . At the end of my shave (WTG-XTG-ATG+touchups around my beard and moustache) I had plenty of lather left on my brush. My skin, which I can normally get baby-butt smooth was smoother and flatter (no signs of bumps whatsoever). I threw on some Ogallala bay rum, lime and peppercorns aftershave more because it was another new toy than to match the rest of the shave. It was the odd man out and I was surprised about how limey it was but it did make my face feel even better. Thanks everyone who turned me on to the Cella!