Hi RayClem, Always appreciate reading your views on our wet shaving hobby. Your points number 3-5 make sense regarding synthetic brushes, DE blade availability and soap variety and are consistent from what we've seen in the DE market.To me, traditional wet shaving has become anything but traditional.
1. The hottest DE razors are no longer cast from brass and plated with chrome, but are precision machined using computerized machinery. They are made of metals such as stainless steel, brass, bronze, aluminum, and titanium. Some of these razors can cost Razors plated in gold and silver can cost as much as $500. However, inexpensive razors made from cast zinc alloy, plated in chrome are still available for those who cannot afford the more expensive options.
2. Most soaps are no longer hard pucks to be lathered in a shaving mug. Now they are softer soaps that come in a plastic or glass tub and can be easily lathered. They may contain as many as 50 different ingredients, some of which you have likely never heard of. Soaps are now focused as much on skin conditioning as shave quality. In years past, men were never concerned about their skin.
In the EU, use of animal fats is being discouraged, so many traditional tallow products are now made from fats derived from vegetable oils. Whether this is good or bad depends upon your own values.
3. Today, soaps come in a wide variety of complex scents and often come with matching aftershave products. Use of canned foams and gels so widely available on store shelves is generally discouraged.
4. Double edge razor blades are seldom available at a local store, but are purchased from online vendors who stock blades produced in dozens of different countries around the world.
5. Higher quality synthetic fiber shaving brushes can now rival premium silvertip badger brushes at 10-20% of the cost.
Regarding the first two points on soaps and DE razors, I'm curious as to what they are based on. Using the number of Amazon reviews (thousands) on different hard soap products could lead one to conclude that there are more unit sales of hard soap pucks even though the shaving soap assortment available today may includes many more higher cost artisan soap offerings. We also see plenty of hard soap posts from fellow B&Bers who love using the classics like MWF or D.R. Harris and basics like Arko and Van Der Hagen.
Same thing for DE razors. The $15-$17 Weishi nostalgic alone has over 10,000 reviews on Amazon. Agree that the higher end razors (and brushes for that matter) get lots of buzz in our B&B discussions but that does not necessarily translate into a greater number of unit sales compared to more popularly priced items. Also, recently I've seen as much or more discussion here on razors like the $5.99 Razorock Teck II or $15-$30 King C. Gillette razors from fellow B&Bers as we have on high end razors.
As these popularly priced razors provide excellent shaves they are not just for those who cannot afford a $500 razor that is as much a collectable as a shaving tool. They are for anyone whose preferences prefers quality tools that get the job done well. Same thing for brushes, you are absolutely right that a $10-15 synthetic brush can deliver performance that rivals premium brushes costing hundreds of dollars more. That said many fellow B&Bers also enjoy the collectable aspect of our hobby and prefer higher end brushes for that reason.
Your overall message is right on as the market has evolved to offer a wide variety of options to DE/SE hobbyists with personal preferences that range from just a good everyday shave to enjoying ownership and use of a wide variety of artisan products and collectable tools. Believe that actual unit sales is likely still skewed towards the more popularly priced and classic products.