"Yes, son, if you work real hard at that crummy job parking cars, then one day you too may be able to afford a 1985 El Dorado."
Sadly, the message in this commercial is just as true today as it was back then.
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A Caddy??
You probably are not aware of what kind of car a "Caddy" is in this part of the world ... surely not for handsome and rich fellows
They are trying to appeal to a younger crowd.
Pick yourself up a Cadillac Cimarron. You don't have to be rich or good looking to drive one, in fact I think those qualities are frowned upon.
All the car ads feature guys driving like idiots endangering everything around them,as Honda Acura ads boldly state : "maximum agression !".....
God, you must really hate beer commercials.
I have an uncle who drives a Cadillac, i would say with confidence that it is a luxury car.
Just like everyone that goes to a casino has actor good looks and has unlimited cash to lose at the tables then spend more at the restaurants and stores. Welcome to fantasy land.
I like the Subaru ad where the dad is driving in the blind spot of the school bus, while not watching the road because he's watching his daughter make friends on the bus on her first day of school.
You are missing the point.
If you buy a Cadillac, you will be transfigured into a ruggedly handsome rich man and insane gorgeous women will throw themselves at you.
Simple.
Yeah, but how come those ruggedly handsome rich men always need a shave? All the men in ads today, both on TV and print, try to mimic Sonny Crockett and do everything with at least 2 days growth of stubble on their faces. Even actors who go to red carpet events, like the Academy Awards or Grammys, look like bums.
Anyway, I don't see todays Cadillac as a true luxury car any more. With their size, appointments and pricing they're all in the ballpark of the other so called "luxury" cars like Mercedes, Lexus, Infiniti and Acura, and "luxury" has become a generic term. When I was a kid, the working man drove a Chevy, Buick or Ford and and only the ''Milburn Drysdales" had the Cadillacs and Imperials. Now, almost all cars, with the exception of the very least expensive, can be ordered with power windows, leather seats, and all the other bells and whistles that at one time were reserved for the true "luxury" automobiles.