Can't go wrong with Proraso imo, excellent soap, inexpensive. Other notable contenders are Arko (stick or bowl), Derby (stick or bowl), some of the classic European shaving sticks (Speick, Tabac, Wilkinson Sword, Palmolive, etc), Cella, Culmak, etc. There are many more but all the above are $10 or a good deal less and are recognized as solid performers, so you could get a couple and see what you like.