Budewieser's new can- Gives you less beer.

[buffdaddy]

Interesting article in the WSJ about Budweiser's new can design. Apparently it now gives you less beer than the old standard can.

"Plenty of companies in the food and drink business work hard on offering super-sized portions or new jumbo cans, but not Budweiser. In an interesting twist on the well-established game of packaging gimmicks, the company today released a new can for its beer.
What’s interesting about the can? Well for one thing it has a design trick you’re probably never seen on a can before. But here’s the other thing: it contains less beer. Instead of the usual 12 ounces of Bud you might be used to, this one contains just 11.3 ounces."

The reason for the reduced portion is a pretty interesting design:




http://blogs.wsj.com/corporate-intelligence/2013/04/17/budweisers-new-way-to-give-you-less-bud-for-your-money/?mod=google_news_blog

 

[BubblesTGB]

Sad to see this. I wonder if this is a result of Anheuser-Busch being purchased by InBev. Cost cutting in any way possible? First they got caught watering down the beer. Now they are shrinking the can.

I am actually one who really likes original Budweiser. AB has a brewery not far from where I grew up and I have fond memories of visiting the brewery all through my childhood. Sounds funny, I know, but it was actually quite a family-oriented place. Picnic grounds, the Clydesdales, etc...

 

[Mick]

Makes me glad I buy my beer by the.......

 

[buffdaddy]

LOL! That brings back memories. My next door neighbors in college had a set up like that. But I've never been a Budweiser fan in general. I've never liked the taste and it always gave me really bad hangovers (LOL).

Always been more of a Miller guy.

 

[Head Rigger]

In the past, AB products have always been my go-to beers but since all the shady practices have come to light, I've been trying more microbrews, imports and Miller products. I like draft beer and should probably just switch to pony kegs and drink more!

Quick math says that every 18th can they sell is now free profit.

 

[cody6766]

Thank god for good, craft and imports....and Coors when I'm slumming it. I never was an AB fan.

 

[ksb63]

Glad I homebrew now, of course still enjoy a bud or bud light after mowing the yard.

 

[Mick]

All beer is GREAT as long as it is cold and never ending.

nuf said

 

[The Dean]

I'm thinking less Bud in the can is a good thing.

For what it's worth, most of the Canadian imported beer was in 11oz USA bottles and cans back in the 70's and 80's. Dunno if that is still the case.

 

[Rockminer]

I don't see the difference between raising prices or giving less product for the same price. We're paying more for less either way. I don't see these threads popping up when prices go up, but change the can by .7 ounces and somehow we're getting ripped. We have options for cans and bottles as stated above.

 

[Disburden]

Their beer is garbage anyway. Give me Duval.

 

[Baloosh]

Ah yes, because you're in the industry, everyone has to like each and every beer that is out there, and nobody is allowed to call any beer "crap" even if that's their opinion of it.

He didn't bash any people that drink AB. He said the beer is crap. You interpreted that as him making a comment about the people who drink it... which actually shows more about your proclivities than anything else.

In short, don't take it quite so personally if someone says a beer is crap -- even if it happens to be the beer of the company you work for.

 

[Acmemfg]

I'm the ultimate fan of Sweetwater brews. Their 420 is the best beer on the market today (so I think). But Budweiser has its time and place often in my agenda. To call any beer "crap" and then have to acknowledge in the next breath that it's the most popular beer on the face of the Earth tells me:

A) The vast majority of beer drinkers have exceptionally BAD taste
B) The aforementioned group does not know what "crap" tastes like
C) That same group knows what "crap" is and likes it (there is a psychological term for this disorder)
D) Budweiser is actually a decent beer...not "crap" as most would recognize it

At least that's my take on it. Oh, I don't care much for Belgian brews. They are NOT however, "crap"....and it's "Duvel" not Duval.

 

[jesseix]

Ah well, I guess I will just have to continue not buying Bud...

 

[RockyNomad]

YMMV......Bwahahahaha.

 

[ReAndyMator]

For those of you that know anything about brewing, that is amazing and quite difficult to accomplish from batch to batch at home, let alone with millions and millions of cases.

It's a hell of a lot easier when you're producing millions and millions of cases. You're mixing huge batches, and you tweak them to get what you're looking for. You've also got people who spend hours every day making sure that they're right. Plus you've got **serious** control systems on your fermentation vessels, which'll give you real time monitoring on exactly what's going on in there, so you can know exactly what you're getting, and if something's going wrong.

If I had to make the same thing over and over again, give me an industrial setup, rather than a big plastic bucket and a thermometer / hygrometer....

 

[brother cavefish]

never liked bud anyway tasted like bong water

 

[Rockminer]

never liked bud anyway tasted like bong water

How do you know what bong water tastes like?

 

[franz]

Some would say that's a great new feature.

 

[vern]

Sad to see.................

I am actually one who really likes original Budweiser. AB has a brewery not far from where I grew up and I have fond memories of visiting the brewery all through my childhood. Sounds funny, I know, but it was actually quite a family-oriented place. Picnic grounds, the Clydesdales, etc...

Very sad to see. My dad worked for 35 years at AB in StL... When it was a family run business back in the day, being the King of Beers meant something. There was a lot of pride in being an employee of Busch. Wonder if that exists today with InBev?