My mom always told me if someone is expressing their opinion, and I don't like it or am offended by it, a gentleman politely ignores them.
She also taught me that if someone is doing things which could physically endanger or hurt someone, or if someone is being bullied, a gentleman politely intervenes.
So, to me there is a line, and each situation is different. I will say that I am not above politely ignoring a company with my wallet. When individuals broadcast opinions, to me, it's different than companies. Its just bad business in most cases for companies to publicly take sides or get political, and makes me question their motives for doing so. The company can have whatever opinion they like, doesn't bother me. But if they choose to get loud or deceptive about it then they are likely to have me take my business elsewhere.
As pointed out, many companies have shady business or labor practices. Companies can hide these to an extent. I admit I don't investigate every company I buy from, but if I am aware of inhumane or dishonest policies I do try to find other options.
I agree, but I would add that a company spends its money against you, when it takes and advertises a political position. In that case they are spending YOUR money against YOU. Why would someone want to fund that?
There are organizations that have been hurt for taking sides when they should have remained apolitical.
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