I like it a lot. I've used the stick (puckified) for a few years and have kept meaning to try the cream. I was pleasantly surprised that it smelled like the old, pre-reformulated stick vs. the new one. Great cream in all the ways I like. One likes the scent or doesn't but I'm glad to have it in my rotation. FWIW, first use was today and I used my Muhle Rocca birch razor with a new Nacet and lathered with the matching STF brush. Just wunnerful with a BBS result. Used T&H Trafalgar aftershave balm to finish. Works well with La Toja.