the Shuler scent. It smeels nice, a bit of a pine woodsy herbal thing going on, the scent does keep growing more on me, not that I didnt like it to begin with. I would love to tell you how great this stuff works, but honestly its my first beard oil, so Im not sure, but as a source of reference if any of you gents have used it I would love some feedback to compare to other things out there. Im sure like most things around here, you can never have just one (Inset various product here, soaps, creams, pens, inks, razor, pens and the like)