I couldn't find it at my local Trader Joe's and they had never heard of it. I got it at Whole Foods. There is a light and also a dark amber one. Next time I'm there I'll pick up the dark amber one and see if there is a stronger flavor to it. To me, the light tastes like pure sugar.
The product description is "light agave nectar from the weber azul." One appeal to the product is that it is a low glycemic sweetener for those who have to concern themselves with that.
My Trader Joe's doesn't have it either. I'll check Whole Foods sometime this week. If the light tastes like sugar that what I want. The fact that it inters the blood stream more slowly than sugar is a plus, from my pov.