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Bic to the Future of Shaving

After all the posts I've read extolling the virtues of rigid blade designs am I the only one who raises an eyebrow at the "flexible blades" logo...?
 
A quick search for "rigid blade" yields many responses, the majority of which seem very much in favour of it over designs where the blade can flex. Some are even looking for ways to add shims to make a non rigid design more so.

I realise that modern cart blades are mounted on springs (I was a cart user for many years) but the packaging in the OP's pic specifically says "flexible blades" with a graphic seeming to depict the blade bending
 
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