At the top of the first page there is a spot to choose your currency. English Pounds, Euros or US dollars. If you choose USD you will pay a huge premium. For example a Jagger 3ONE6 razor lists for 62.50 pounds with no VAT. If you switch to USD the price is $99.17. If I convert pounds to dollars based on current exchange rates it comes to $76.05. So always choose pounds as your currency and let the credit card company make the conversion.