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Barbasol 1919

The following text is taken from Barbasol's website regarding their 1919 cream:

"In 1919, Barbasol invented the very first no brush, no lather, no rub-in shaving cream. Today, we celebrate this milestone with a fresh take on THE ORIGINAL!"

At the risk of sounding ill informed (Yes, I know, a high risk indeed!) what is meant by "no rub-in"? How else does one get the product on one's face (or whatever you're shaving)?
 
The following text is taken from Barbasol's website regarding their 1919 cream:

"In 1919, Barbasol invented the very first no brush, no lather, no rub-in shaving cream. Today, we celebrate this milestone with a fresh take on THE ORIGINAL!"

At the risk of sounding ill informed (Yes, I know, a high risk indeed!) what is meant by "no rub-in"? How else does one get the product on one's face (or whatever you're shaving)?
Had to laugh at your comment.
 
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