Gary, I enjoyed reading your interview. I'm waiting on a Duke 3 in Best to be delivered at my door any moment now.
There was a poll on here recently that asked how many members had discovered B&B through a certain article on "The Art of Manliness" website. It was a surprisingly large percentage (I forget how many). So your question has been answered, in a way!
I think traditional wetshaving is specialized, time-consuming, and expensive enough in the "setup" that you will never be able to market it effectively to the masses as long as cartridges and canned goo are readily available. That said, as the Art of Manliness example shows, you can definitely appeal to young men with an appreciation for grooming and style -- young men who may pass this tradition on to their sons, and possibly friends as well.
I can't speak for anyone else, but one of the most effective ways to market traditional wetshaving to my demographic (20-somethings) is to appeal to our nascent sense of manhood and our fraternity with admirable, strong men past and present. In this sense traditional wetshaving -- along with other difficult, masculine pursuits of yesteryear that history has neglected -- becomes part and parcel of our shared heritage as males. Partaking in that tradition is something young men aspire to.
Wow, I'm sorry about the long-winded post!
Perhaps a bit of an article in a well read magazine might make it appear more 'hip and trendy' to the masses? I really don't know. The traditional shaving world is probably in more of a niche than it was in yester years.
There was a poll on here recently that asked how many members had discovered B&B through a certain article on "The Art of Manliness" website. It was a surprisingly large percentage (I forget how many). So your question has been answered, in a way!
I think traditional wetshaving is specialized, time-consuming, and expensive enough in the "setup" that you will never be able to market it effectively to the masses as long as cartridges and canned goo are readily available. That said, as the Art of Manliness example shows, you can definitely appeal to young men with an appreciation for grooming and style -- young men who may pass this tradition on to their sons, and possibly friends as well.
I can't speak for anyone else, but one of the most effective ways to market traditional wetshaving to my demographic (20-somethings) is to appeal to our nascent sense of manhood and our fraternity with admirable, strong men past and present. In this sense traditional wetshaving -- along with other difficult, masculine pursuits of yesteryear that history has neglected -- becomes part and parcel of our shared heritage as males. Partaking in that tradition is something young men aspire to.
Wow, I'm sorry about the long-winded post!