Does anybody else find Axe commercials offensive to both men and women? As stupid as Old Spice commercials can be, in a strange way they make me proud to use their product. Even if I did use Axe, I certainly wouldn't tell other people.
Axe Body Spray Commercials
- Thread starter bassoon_guy
- Start date
Yes... That is all.
Yes, I agree with you both.
The only time that I saw Axe body spray work well was to fuel a homemade potato gun. It smelled good, made a rather erotic female sound when launched and the potato went pretty far.
Other than that, I think that it's garbage and propelled by sexist marketing gimmicks.
Frank
Other than that, I think that it's garbage and propelled by sexist marketing gimmicks.
Frank
The commercials are terrible. Body sprays aren't my thing, so I wouldn't use them anyway. Old Spice's ads are better than their products.
Agreed to all.
It's unanimous.
Yeah...but sometimes I get a chuckle. I think the commercials are cheesy and tongue in cheek right? Remember we were teenage doofuses at some point? At least I was LOL.
This is a funny article about Axe Body Spray, written by a female legal commentator at Slate.
http://www.slate.com/articles/doubl...happens_when_a_woman_wears_it_for_a_week.html
http://www.slate.com/articles/doubl...happens_when_a_woman_wears_it_for_a_week.html
PM me a detailed description. My curiosity is piqued.
You're talking about them - Score 1 for Axe.
They are the Spuds MacKenzie ads of the 2010's. Without the charming dog.
Check You Tube for the Original Axe Commerical "Hai Karate"
Is Axe body spray an insult to the fragrance forum?
Thanks for posting that article. I thought of it immediately when I read the original post here. I do think the largest Axe market is young adolescent and pre-adolescent males. Lots of advertising seems pretty offensive to me. Must be what works for Axe's demographic though.
I was very disappointed when the Axe "Proximity" line of deodorants was discontinued. I thought they smelled great and were quite subtle, and that did not cause a skin reaction on me as most deodorants seem to do. I thought the Bergamot in particular was really a fairly true bergamot. The Vetiver and the Amber less so, but still smelled decently.
http://adage.com/article/dataworks/...buffer&utm_medium=twitter&utm_campaign=Buffer
Here's an interesting article that pits the marketing of Old Spice to Axe and the demographics that are actually purchasing the two.
Here's an interesting article that pits the marketing of Old Spice to Axe and the demographics that are actually purchasing the two.
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