There isn't as much menthol as regular AV Ice Blue. I feel a minor tingle, but thats it. The Sport is geared towards the younger crowd I suppose that doesn't want a face freeze or to smell like their grandpa (not that that is a bad thing!)
Aqua Velva Ice Sport smells very much like Cool Water, but it has very little menthol, so you won't feel much in the way of cooling. It's definitely not a menthol bomb!!
I definitely expected more cooling as well, given the "Ice" part of the name, and "Cooling" mentioned somewhere else on the label, but it's performance is still decent and the scent is ok for younger lads like myself as well