I came across this tidbit, about ASR on this web site - http://www.fundinguniverse.com/company-histories/American-Safety-Razor-Company-Company-History.html - while trying to figure out what PAL stood for.
Products are sold under a retailer's own store label or under ASR's brand names such as Personna, Gem, Flicker, PFB, Treet, GEM Blue Star, and Pal, and are marketed to major national mass-merchandise, drug and supermarket chains such as Wal-Mart, Kmart, Walgreen, Rite Aid, Kroger, and Safeway.
Products are sold under a retailer's own store label or under ASR's brand names such as Personna, Gem, Flicker, PFB, Treet, GEM Blue Star, and Pal, and are marketed to major national mass-merchandise, drug and supermarket chains such as Wal-Mart, Kmart, Walgreen, Rite Aid, Kroger, and Safeway.
