According to B&B Wiki, there are three different ways to a better shave: 1) cushion 2) lubrication 3) skin suppleness. The first comes in the way of lather, which forms a barrier between the blade and your skin. The second is contributed to lather again. The third is contributed to good pre-shave oils that actually get absorbed by the skin and make it softer and more supple. The idea is that the more supple the skin, the less likely it is to being cut or nicked. This makes sense to me and if so, then wouldn't it make sense to use an ASB as a pre-shave skin conditioner? Why not just moisturize BEFORE lathering?