My 19 year old son told me a year or two ago that he thought 'Beards are totally out now'. I think he was wrong. Today at Target I saw: beard wash, beard wax, beard shampoo, beard oil, beard butter, beard pomade couple of other things. In Walmart for instance where space is limited, they've used a whole shelf in the shaving section for these items. I noticed shave products, aftershaves etc. seem to be fewer.