There have been a lot of threads over the years about relative value of the different shaving cream brands and what gives you more for the money. I'm not looking to rehash that here. I just want to point out something I just learned about AOS shave creams and some optical illusions the company is playing. I hit the bottom of the AOS Lavender cream container the other day. I was surprised to see that the AOS containers have a false bottom! While they look so much larger than other companies containers such as TOBS, T&H, and Trumpers, it's actually not true. Photos are below. Here are the measurements I came up with: AOS container: outside measurement - 2.9 inches; inside measurement - 2.0 inches TOBS container: outside and inside measurements - 2.1 inches Wow, there's almost an inch of dead space in the AOS container! Yes, I know that they each list their weights/volumes on the container, with AOS at 5.0 fl oz and TOBS at 5.3 fl oz. However, I bet most people buy by what they perceive and the AOS false bottom is clearly designed to give people the perception that you get more with AOS, when the truth is actually the opposite. To me, this seems a bit unseemly. I think I'll stick with TOBS and T&H.