I can verify this. I was just at my local C&E (Beachwood, OH), and the bristles on this "premium" look exactly like the $35 version with the regular cream-colored handle that I purchased. The handle on the premium is somewhat heavier than I expected, and designed to match a polished metal shaving set that they sell with bowl and stand. IMHO, not worth the $$.
They also had an $80 silvertip brush with a much larger, wider spread of hair, but it seemed a little stiff to me.