+1 to Proraso. I use the Blue on occasion. Should be very available in Europe.
My go to "balm" is CeraVe Moisturizing Cream. A little goes a looooooong way. Soothes, moisturizes, restores - really good stuff.
YMMV
I use something similar. Sometimes I just use witch hazel toner + moisturizing cream.
For guys who don't have particularly dry skin, there are plenty of inexpensive, oil-free moisturizers out there.