Visiting London today and popped into TOBS on Jermyn Street and look what's just been released! The Platinum Collection shaving cream. It is not even on the website yet but I was excited enough to fork out a premium 15.95 (GBP) for this. Container has a mirror finish in silver and looks exceptional. Scent is very light indeed...faint floral but it certainly won't be dominant. Smells like a lighter version of the Aloe Vera. There is a matching fragrance that it lovely and understated. I will shave with this in a couple of days and report back. Can't wait!