Yesterday I was excited to try out some brand new Honeybee Spa soap I had recently received. I soaked the brush, moistened the puck, the usual deal. I loaded the brush with what I thought was a fairly sensible amount of soap. When I finally made the lather though, it was terrible: thin, frothy, and all around awful. In a bout of frustration I said to myself "I'm going to get awesome lather if it kills me!" So I rinsed my brush of the terrible lather, and went to town on that puck of soap! I loaded it with about three times what I felt was "sensible," and began to lather. Oh..my..GOSH!!! That was the best lather I've ever had! It was then that I learned an important truth: one cannot be "sensible" or "conservative" with one's soaps if one is to achieve a superb lather. Besides, using lots of soap with each shave makes it a lot easier to justify all those AD's! I'm just sorry it took me so long to learn this simple, yet profound truth.