I cant believe no one has reviewed this soap yet. This is the fourth soap I have tried and I have to say I am pretty impressed. It lathers up very nicely with little effort. You dont need to have a good technique to get a good shave out of this soap. Excellent soap with a price to match. Can be found at many eckerds and rite aids for around 2.00 a puck. Also it melts in the microwave so you can pour it to fit into your mug. I think that this soap is ideal for beginners and is a much better "bargain" than Williams. Has a slight scent of the cologne Grey Flannel which goes away when you rinse it off. Very slick and lubricating.