Price - In relation to price, T&H is the middle child of the 3 T's. It is not so expensive that it hurts, but it is priced highly enough that you may want to try a sample before purchasing a whole tub. Luckily, samples are not difficult to come by (I've found Nordstrom's to be very generous).
Scent - The scent was the primary selling point for me. While standing in the store, I cracked open a tub and after a few whiffs, I couldn't make myself put this stuff down. The smell is somewhere between fresh limes and lime sherbet.
Latherability - This cream lathers like a dream. It is every bit as good as the offerings from Taylor's. It produces a rich, thick, slick mix. Honestly, it lathers as well as any cream I have used to date.
Moisturizing Properties - Like the creams from the Taylor's family, this product does good things for my skin. Skin health is better after the shave than it was before.
Packaging - This is where T&H gets a leg up on the other two T's. The box is rich and attractive in appearance while T&H still uses a plastic tub, they have taken it up a notch by using a colored tub. Overall, the packaging is very nice and could only be made better with substitution of a glass tub.
Quality / Efficacy - Truefitt & Hill West Indian Limes is an excellent cream. It performs fantastically in every category. Along with being a product of absolute TOP quality, it is also a product of great luxury. Every time I use a product that shares these same high marks, I wonder why I bother with anything else. If, however, I had stuck with that philosophy, I never would have experimented with this cream.
Overall - I love this product. It has quickly moved into my top 3.
To discuss this review, see this thread.