Holds great, smells great, invites comments. I have curly hair and have spent a lot of time and money looking around for a suitable product to give me hold and definition and tame frizz and shower hair. I find it so easy to use: run a glob through my hair when wet, leave to dry natually, then redefine. It's so good i find i don't need to reapply the following day (unless i've just had a shower), but can just re-define it with my finger tips. A good plus is that it doesn't make my dirty blond look brown, but seems to compliment my natural highlights. In fact if you brush it out or re-define it, there is no obvious sign of product. Or if you choose, you can simply leave it in for a good hold that dries in hard, as this stuff as designed for a motoring club (the R.A.C. - initials reversed) at the turn of the last century. All in all, i think if i had to choose one product from my selection of many, i would stick with this.