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I saw this in a local Tesco store, and had to give it a try.
It is a pre-shave product, that is claims to replace the 'hot towel' stage of pre shave prep. I was extremely skeptical, as I have tried many products in the past that claimed to soften the beard before a shave, and none of them came close to the effect of holding a hot hand towel to your face for a few mins (which is probably the only part of my every day shave I don't particularly enjoy). But I am glad to say - this product does the job... and does it very well.
Following the instructions on the back of the tube, I quickly wet my face in warm water (the water I used was barely warm) and massaged a good squirt of the product into my beard. As soon as you start to massage the product, there is a reaction within it that makes it instantly heat up! Don't worry - it doesn't get hot... just pleasantly warm. Now as you can see from the photos, it has dark particulates in it, which act like a mild scrub as far as I can tell. It looks like it is going to smell terrible, but it actually has a fairly pleasant (if mild) scent.
Leave it on your face for a few mins (I took the time to get the rest of my shaving gear ready) and rinse off. Then proceed with your normal shaving routine.
It worked really great, and had done a fantastic job at softening my beard before the shave... i'd say it worked as well as a 'proper' hot towel prep.
It cost just under 5 UK pounds (making it about 9 US dollars) so whilst it is not expensive compared to some other premium shaving products, I feel it is not worth replacing your daily hot towel routine for - but is a fantastic product to use on those days when you just don't want to perch yourself over the sink holding a scorching towel to your face!
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It is a pre-shave product, that is claims to replace the 'hot towel' stage of pre shave prep. I was extremely skeptical, as I have tried many products in the past that claimed to soften the beard before a shave, and none of them came close to the effect of holding a hot hand towel to your face for a few mins (which is probably the only part of my every day shave I don't particularly enjoy). But I am glad to say - this product does the job... and does it very well.
Following the instructions on the back of the tube, I quickly wet my face in warm water (the water I used was barely warm) and massaged a good squirt of the product into my beard. As soon as you start to massage the product, there is a reaction within it that makes it instantly heat up! Don't worry - it doesn't get hot... just pleasantly warm. Now as you can see from the photos, it has dark particulates in it, which act like a mild scrub as far as I can tell. It looks like it is going to smell terrible, but it actually has a fairly pleasant (if mild) scent.
Leave it on your face for a few mins (I took the time to get the rest of my shaving gear ready) and rinse off. Then proceed with your normal shaving routine.
It worked really great, and had done a fantastic job at softening my beard before the shave... i'd say it worked as well as a 'proper' hot towel prep.
It cost just under 5 UK pounds (making it about 9 US dollars) so whilst it is not expensive compared to some other premium shaving products, I feel it is not worth replacing your daily hot towel routine for - but is a fantastic product to use on those days when you just don't want to perch yourself over the sink holding a scorching towel to your face!
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But it will probably be my last tube since it really is a novelty thing. I dont really need it but it is kind of cool...well no it is hot!!! 
