This was not the first aftershave I've got from SCS, and wont be the last, but I just cant get into the scent. It seems like a quality product just like any other products from SCS. No it's not the most cooling( I honestly could care less in the winter. The ambiant air is cooling enough where I live) and doesnt destroy razor burn if I rough up my face, but does moisturize very well. I bike commute even in the winter and if an as doesn't moiturize well my face chaps up bad. I just don't like smelling an after dinner mint.