My understanding this is a newer offering. I'm not a fan of menthol shaving soaps, so in the past I've ignored Proraso. Sandlewood is one of my favorite scents so when I saw this I had to try it. It lathers like a dream even with a floppy brush (which I'm replacing with a good one from Whipped Dog) and works into a velvety smooth shaving cream. Was able to get my three passes without irritation. This will be my go to one for now!