As I got this in a prize package, its value far exceeded price I paid. In fact, the only grip I would have about this fine product is the scent is just too light for tastes. I'm sure there are some who love the almost non-existent aroma, me I like to be punched in the nose. Otherwise, it lathers exceptionally well and provides a great, slick coat over my whiskers. The price tag was on my tin and I would definitely pay that much for this product.