I can’t remember exactly what I paid but I remember it wasn’t that bad. I gave it a 10 because unlike some … ok many, they actually sell you a half decent size “sampler” size before you having to delve in head long. That’s classy IMO.I have been fortunate enough to be able to sample quite a few creams and though this is a good quality cream, there are others out there that “I” found better so a 10 is out.The Scent! I LOVE the scent! So why an 8. Because I love a scent that lingers and is “all in my face!” Sure this stuff will make 95% of people happy if you like cucumber! For me though, well, I wanted more!I will say for a product that has its eye on a group of buyers who don’t have brushes, Latherability wasn’t bad. But as this forum is called Badger & Blade, know that your badger isn’t going to get some of those remarkable lathers without “figuring it out” first. If you get it on the first go – cool.Moisturizing properties are good. I use their aftershave too, and combined it’s great. I love the packaging! Simple and clean. Moreover, there is humor inserted. I think when my daughter gets old enough to read, she’ll love the idea of boyfriend tested lol. Hell maybe my son will toverall I like this product a lot. It’s not all that and a bag of hammers, but then it’s getting cool where I live and this is certainly a summertime product in my eyes. I bet when it’s in the 100’s again - I am going to Love it!!