This stuff does it's job without bragging about it. Apart from a slight menthol scent when first applied this stuff is unscented. It cools but nothing crazy like Proraso. It is also quite moisturizing and doesn't burn much at all when applied although it is an alcohol-based splash. A good choice for those wanting to wear a cologne after shaving and want an aftershave that doesn't interfere. Priced right too - about $10 (if you can find it).