Price: Got it at Winners (TJX chain), reasonable at 13 bucks, not so much at 30. Quality: Seems like a very nice cream, nice texture. Scent: Menthol and Sake. Not really my taste. YMMV Latherability: Absolutely none, best to use fingers. Efficacy: Damn fine shave, nice and smooth and irritation free. Moisturizing Properties: Not too oily, not too dry (Goldilocks would like it). Packaging: Nice quality screw top jar. My personal experience: I followed the directions, applied to my face and waited 2 minutes. Cooling sensation at first, nice. Then followed by a nasty stinging sensation, painful but did not leave any irritation after (my skin is a tad sensitive). First pass (Ikon OSS & Feather yellow), nice glide but still stings. Second & third pass washed off then used my AoS unscented which I always keep close by, skin still stings but very smooth and no visible irritation. 3 hours later face still stings. This cream may work well for some of you, but it is not for me. you will get a smooth shave with this stuff. Not a cream for me, recommend for tougher faces