I paid € 17.96 for 150ml, that's the big bottle. With the current rate that's about $ 23. Price: it isn't a heavy competitor with other brands, but it isn't expensive either. Good prize. The 150ml bottle should last you a decent time. Scent is FANTASTIC! This is very personal, but I love it. It is woodsy, but light. Clearly pine trees and moss but some other notes as well. It is light and sophisticated, reminding of a forest and a bit sweet. Very well balanced. If you wanted to describe it you could simply call it a gentleman's stroll in the woods. There's no strong cooling sensation. It moisturizes ok, but nothing spectacular. Not much of alcohol burn either, a light burn. However, scent is, by far, it's strongest point and it does have some staying power. Try it, you will smell fantastic! They also have a eau de toilette. Overall, a solid 9 out of 10.