I have done a couple shaves with this product now. I really do like it, I know that everybody says its not a menthol product. But I seem to get a little cooling sensation when using it, not really enough to mention, but a little. Lathers very easily and has a nice mild minty scent. I wish it was a little stronger. Produces a pretty decently slick lather. I'll definitely be using this regularly. The container is a little cheap. I feel if you drop it you could be SOL. But the croap is nice and soft to where you could put it in just about anthing. Good shaving experience.