I love this product. I use it in my pre-shave shower, wetting my face, slathering this on, massaging it in, and letting it steep during the rest of the shower, rinsing off before exiting. It does a fantastic job of moisturizing and softening my beard! It does not lather, and should not be left on, as it will ruin a lather. It is also fragrance-free, so it will not conflict with the pleasure of the lather's scent. For me, it is a must-use part of my ritual.