Ok...to me this is a fine example as to why you use a medium roast. It allows the beans to show off here. Fruit...Spice...Chocolate...all while being very balanced. It boasts a wonderful aroma and great flavor. Give me a cup in the morning, afternoon or at night. If someone asked what beans to try from DJ, this would definitely be one of them. If you haven't tried them yet, what are you waiting for?