I love this stuff. I paid $7.79 (plus shipping) for a 12 oz. bottle. Its labeled as a cologne, but I use it specifically as an aftershave. The price point is awesome - per ounce I can't imagine you can really find anything better. As far as the scent is concerned - I absolutely love it when it calms down. It is pretty foul from the bottle, but I never judge anything until its on and dry. The burn is pretty intense, but I prefer a strong burn. It tones my face and neck well, and I don't get any bumps or burn when I use this, as well as other Pinaud products. All in all I'll give this a high 8. I've said this before, but you don't have to break the bank to get a high quality product. Smell like a man!