I got this a while back just to try since it was so cheap (I generally prefer soaps) and on it's first use, I wasn't impressed and I set it to one side. Just recently, I decided to try it again and now that I can get the water/cream ratio right, I find this is an excellent product and I've used it everyday for almost a month now. I find it very moisturising. The fact that it doesn't have much of a scent is a plus point for me as I don't like strong scents. There is a slight menthol cooling effect but it's nothing like Ingrams. I like the way that it seems to rinse of the razor much easier than Palmolive. The packaging is functional, nothing more, but I want to buy shave cream, not a fancy bottle so it's fine for me. I really love this and the fact that it costs only 85p makes it even better.