I've been using this product for about two years since it was recommended to me at the Grooming Lounge, and I'll continue to use it until they stop making it or I go bald. A small amount provides a great, dry textured look that doesn't get greasy as the day goes on. Unlike other styling products I've used, I don't get a sheen on my hairline if I start to sweat. Can be had for about $14/tub, and lasts me anywhere from 10 months to a year.