This cream is very understated, by the fact that I think If more people discovered this excellent cream they would be singing the same praises for it as they would for something like Proraso. Granted it's cheaper and not as much menthol but in my humble opinion you get just a good a shave. Don't get me wrong, Proraso cream is the business, no question but this cream and frankly other arko creams don't get the love they deserve.