Proraso is simply the very best low cost shaving brand I’ve ever encountered anywhere. After fifteen years of wet shaving, in fact, I can proudly say that this great Italian firm has really no rival in its price range. The overall quality of Proraso products is, in my opinion, unquestionable. First founded in 1930 in Florence (center Italy) by the Ludovico Martelli family, Proraso is today a worldwide famous brand and a very well respected company. After exactly 80 years from its establishment, it’s time to honour it. And in order to do that I want to underline how highly appreciated and wholeheartedly loved are Proraso products here in Italy and all over the World. Among Master Barbers and experienced wet shavers, Proraso has always been synonymous of professional quality, trusted experience and superior results. Everything about Proraso, from its unique, strong, fresh scent to its cool, classic, Old School packaging, brings my mind back to the wonderful, old barbershops placed in the street corners during the 1940’s and 1950’s. With the passing of time these memories are still alive. And after 80 years Ludovico Martelli’s products are still made in the same time-honoured traditional way, using only selected ingredients, dermatologically tested to give a superior performance. And today, as yersterday, Proraso is chosen by Master Barbers and wet shavers who really want a clean, close and comfortable shave. Just a few thoughts to say: Proraso, after three generations, true gentlemen continue to love you.
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