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Okay, so how do you do it?

Load for 60 seconds or more, add water slowly and agitate agitate agitate. Splay the brush in back and forth motions to really create a lot of volume.

Also... Some soaps are higher or lower structure than others. Stirling beef base is a good choice for lather porn. As with any type of porn, what you see won't necessarily be practical for real world use and is more for show
 
I used to aim for this consistency but have recently stoped chasing it. The extra air and fluff doesn’t seem to help the shave. A denser, lower volume lather seems to be more effective. Sometimes less is more.
 
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- A decent load of soap.
- Add water gradually.
- Use a synthetic brush.
- Use a lather bowl or mug .
Only ,takes two minutes ,really.

...Once I’ve stored left over lather on
an empty container and 12 hours
later seemed to be still thick as soft ice cream!
 

musicman1951

three-tu-tu, three-tu-tu
Just use three times more soap than you actually need to shave with. Build the lather in a large bowl, adjitating with a combo of side-to-side and circular brush strokes, adding water gradually in several stages until the lather develops that sheen that looks so pretty in the photos.

^This! Nobody in their right mind shaves with the amount of lather in those beauty shot pictures (unless they do a 7 pass shave).
 
Sounds like those pesky synthetics are the key. I don't have any super duper expensive
boars or badgers, but I do have one of each and a super badger, my Maggard's synthetic
is all I use now. Full Disclosure--- I'm not a brush snob so I don't really know a lot about
what makes a good brush , well a good brush.
 
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