Don't ever use Proraso Pre/Post Shave Cream if you feel a burn when you first apply it. I bought it 2 months ago and actually I was feeling a burn when I apply it as preshave, but i thought that it was normal but when I today first and last time in my life applied it to my face as post-shave cream, it LITERALLY BURNED my face. I don't have anything against Proraso, I am just saying that if you have a very sensitive skin like me and if you feel burn when you apply, just stop using it before its too late.
Edit: I forgot to mention that I follow the same routine as any other shave lover. I mean, I don't apply any pressure when I shave etc etc