I’m really starting to get a little tired of all this artisan this...artisan that references. Soap is soap! Who decided to brand any soap newer than twenty years with the artisan brand? How do you differentiate non artisan from artisan? You can’t because there is no such thing. It’s soap! There is no such thing as artisan soap! There are new soap companies, and old soap companies and they all make soap. Some are thicker, some are thinner. Some smell good, some smell bad. Some people feel more secure buying soap in a drugstore, some buy it online. So let’s give up all this bickering over a non relevant label that somehow snuck into the industry...and means absolutely nothing. A company that makes soap is a company that makes soap. Period!