A&E soaps are some of the best in my den (and I have lots to choose from), I have six of the current scents. I am waiting for the new formula to come out before trying another one. However, as was the case with Barrister and Mann coming out with the Excelsior base when Reserve base was already available, there is not much room for improvement in the A&E Goat Milk formula. It is nice stuff at a decent price considering the performance.