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I use williams every day. i leave the soap in the mug and just pour out any leftover water. after my shave, i squeeze all of the extra lather out of my brush and put it back in the mug as well. let it air dry and get ready for the next day.
This was the first soap i ever purchased to test lather. i quickly found that VDH and Arko and creams were much thicker, but after awhile i came back to try Williams again, and found the sweet spot. it lathers up like crazy, maybe not as luxurious as others, but its so slick, i don't care. i...
i like tallow triple milled soaps. tallow because i find it is more slick and i can get a closer shave with it without any irritation. triple milled because i like a nice hard soap that will last a long time.
Williams Mug Shaving Soap. Addicted to the smell, and nothing is more slick on my face. True, its not a big thick lather, but slickness is what matters, and it works well. I've never had a closer shave than with this cheap wonder soap.
i think you are probably right, look at old pictures and they have the shaving mug full of lather, even the cover of williams has it. that is how i started because i thought that was how i should do it, but i have found your much hated williams to work so well for me face lathering, i get easily...